Awards Articles – Top Tips for Entering Business Awards

Can AI write a good award entry? Should you use AI to write your award entry? Chris Robinson, MD of Boost Awards, discusses the pros and cons of using AI for writing business award entries and the main talking points to consider as this rapidly evolving technology becomes increasingly utilised across all industries and aspects of our everyday lives.

I’m entering awards – why are they asking for my data? What data do I need? Will my data be safe? What if older data is less than flattering? Boost’s Amber Campbell explores the many issues surrounding the evidence you need to prove your claims when entering awards, and the importance of evidence in turning a standard awards entry into a winning one.

With over 5,000 business awards available for companies to enter, the UK awards landscape has never been more bewildering. And that’s true of the ever-burgeoning international awards scene too. With strict and often complex submissions criteria, a lot of businesses worldwide decide they need help entering awards and hire a professional awards agency to support their challenge.
So, wherever your company is based – if you really want to ‘go for gold’ – and would like help writing award entries then senior consultant Emma Turnbull makes the case here for hiring Boost Awards.

With awards seemingly popping up all over the place, businesses could be forgiven for wondering just how valuable such a stamp of approval is.
This is undoubtedly a Marmite subject with marketers falling into two camps… Firstly those who think awards are all rigged and about magazine owners trying to sell overpriced seats at gala dinners. Then the other camp, who have seen their friends and colleagues struggle to choose suppliers or products and plump for the one with the award saying something along the lines of “It must be good, it’s won an award.”

So you have an excellent initiative, worthy of a credible Business Award. Surely this means the award is yours? Just tell the judge the facts and job done. It’s in the bag.
Sadly, as with court proceedings, tendering for business, and even requests for funding, it is not enough simply to deserve to win. Between the act of deserving an award and winning an award is the written entry.

How can those organising awards delight those entering awards, profitably, in a post-pandemic economy? To make the awards industry as successful as possible, it is crucial to gather meaningful feedback from participants and listen to the varied perspectives of awards organisers. As a way of helping the industry meet its goals in January 2021, Boost Awards – the world’s first and largest award entry consultancy – surveyed award entrants, and arranged a roundtable of organisers on 27th January to debate the findings. This approach would uniquely combine the views of awards entrants and organisers with the intention of finding a path forwards for the industry which would meet the needs of both parties.

Despite the challenges they face during the current crisis, over 50 awards organisers have come together in a collaborative survey. This idea is simple, they have to make some tough decisions, but if they share their thoughts and plans, they can collectively make these decisions better-informed, by factoring in what their peers are thinking and doing in response to the Coronavirus pandemic.

“Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime. Teach a man to cycle and he will realise fishing is stupid and boring” – Desmond Tutu. In honour of Cycle to Work Day, Boost’s own initially reluctant cyclist Donna Greenyer, tells us why riding to work in Brighton saves time, money and the planet and how she came to fall in love with her daily commute.

The time has come – after months of planning, collating info, crafting your written submission and maybe even presenting to a panel of judges…it all leads up to the big day – the award ceremony! So, what can you expect at the event? Glitz? Glamour? Dad-dancing at the post-show disco? These come as standard! But to help you navigate through what else you can expect, here’s a few insights: