Awards Articles – Top Tips for Entering Business Awards

The short answer is ‘Yes’ – winning awards can absolutely help, but not in a magic ‘ChatGPT notices trophies’ way. It helps indirectly, through signals AI systems actually pay attention to. Awards generate authoritative coverage, and strengthen ‘entity recognition’. Winning awards can also help improve search visibility – which AI piggybacks upon – and, finally, awards give you language which AI reuses. Phrases such as ‘multi-award-winning’ become standard descriptors attached to your brand across the web. Read on to learn in more detail how you turn awards into AI-visible authority.

The Awards Trust Mark initiative, a not-for-profit accreditation, has been created by the Independent Awards Standards Council (co-founded by our Managing Director, Chris Robinson) to help people navigate the choppy waters of the awards industry, to share best practice where it is found, and with the aim of encouraging positive change across the awards industry while increasing public trust in awards programmes as a whole.

I’m entering awards – why are they asking for my data? What data do I need? Will my data be safe? What if older data is less than flattering? Boost’s Amber Campbell explores the many issues surrounding the evidence you need to prove your claims when entering awards, and the importance of evidence in turning a standard awards entry into a winning one.

With over 5,000 business awards available for companies to enter, the UK awards landscape has never been more bewildering. And that’s true of the ever-burgeoning international awards scene too. With strict and often complex submissions criteria, a lot of businesses worldwide decide they need help entering awards and hire a professional awards agency to support their challenge.
So, wherever your company is based – if you really want to ‘go for gold’ – and would like help writing award entries then senior consultant Emma Turnbull makes the case here for hiring Boost Awards.

With awards seemingly popping up all over the place, businesses could be forgiven for wondering just how valuable such a stamp of approval is.
This is undoubtedly a Marmite subject with marketers falling into two camps… Firstly those who think awards are all rigged and about magazine owners trying to sell overpriced seats at gala dinners. Then the other camp, who have seen their friends and colleagues struggle to choose suppliers or products and plump for the one with the award saying something along the lines of “It must be good, it’s won an award.”

So you have an excellent initiative, worthy of a credible Business Award. Surely this means the award is yours? Just tell the judge the facts and job done. It’s in the bag.
Sadly, as with court proceedings, tendering for business, and even requests for funding, it is not enough simply to deserve to win. Between the act of deserving an award and winning an award is the written entry.

The rise of the online awards ceremony. What happens to award ceremonies during a truly unprecedented global pandemic? Like many other events during 2020, the lavish venue has had to be put on hold or cancelled – and, in some instances, a virtual solution explored in its place. Boost’s Lesley Billen experiences a virtual ceremony, offers ideas for what online awards events might include and how to make the most of the experience. She discusses tips for online presentation stages and examples of awards that have moved away from the traditional physical awards ceremony.

Despite the challenges they face during the current crisis, over 50 awards organisers have come together in a collaborative survey. This idea is simple, they have to make some tough decisions, but if they share their thoughts and plans, they can collectively make these decisions better-informed, by factoring in what their peers are thinking and doing in response to the Coronavirus pandemic.

The time has come – after months of planning, collating info, crafting your written submission and maybe even presenting to a panel of judges…it all leads up to the big day – the award ceremony! So, what can you expect at the event? Glitz? Glamour? Dad-dancing at the post-show disco? These come as standard! But to help you navigate through what else you can expect, here’s a few insights: