COVID-19: Information regarding Boost and the Awards Industry
Are awards still going ahead?
In the vast majority of cases the answer is ‘yes’.
Our survey of awards organisers (see full article here) and our continuous monitoring of the awards industry shows that most awards with events in the next few months are delaying their events, with a smaller number making them online only. A significant number are also delaying their entry deadlines too.
Awards run all round the calendar though, so a majority of awards have their event from October onwards and are not announcing changes yet.
Is it worth entering this year?
Yes indeed. If not more so. Three main reasons are:
- People and businesses become more discerning about spending their budgets during economic downturns. Awards are a cost-effective means of reassuring potential buyers.
- In terms of morale, people need a lift, and awards do just that. Even if there isn’t a dinner.
- Entry numbers will inevitably be down, so this is an opportunity when you statistically are more likely to win.
What happens if I pay to enter an award and they cancel on me?
We have seen extremely few examples of awards accepting entries, and then cancelling. Most awards are backed by large publishing brands, events companies and business associations/institutes who understand how bad this would be for their reputation. Our research (see full article here) showed that delay was by far a more popular approach. Typically we are seeing a 3 months delay for the event.
How do I keep track of changing dates and deadlines?
Please be reassured that our team is always actively monitoring awards deadlines, and during the current crisis we have literally doubled our efforts here. It is no surprise that our Awards List sites remain incredibly popular, with thousands of users every month, so we take our responsibility very seriously.
Is Boost still able to help me enter?
Yes, Boost is still completely open for business, although working from home rather than our two offices. The whole team is here for each other and here for our clients. See some ways we can help you below.
If my budget has been reduced, how can I still enter but save costs?
When helping clients with their awards strategies, we often recommend the following tactics when budgets are tight:
- Create a thorough plan and budget, then stick with it. Entering stories into awards in an unplanned way, like firing from the hip, is very wasteful and not a good approach. Our Awards Strategy service can help here.
- Thoroughly evaluate your stories before you write them up so you don’t waste time and budget entering stories unlikely to win. We can help here with our story assessment service.
- Reduce the number of stories you write up to just one or two flagship stories. After all, writing up a story for the first time is the most time consuming and expensive exercise.
- Reduce the number of events you attend (so focus on multiple categories of a few events rather than one category in lots of events).
- Collaborate with Boost on a shared responsibility basis. Our preference (and that of most of our clients) is that we own entries (writing, evidencing and graphic design) but if budget is tight then we can delegate some jobs back to your team and reduce the bill accordingly.
What does Boost do?
How much do you charge?
- The level of support you require from us (it could be writing the whole submission from scratch including design work, or just sense checking your draft).
- The awards being entered (some require a great deal of content and supporting evidence while others may be just a few hundred words).
- The number of stages involved in the entry process (some awards just ask for a written entry, other may have multiple stages, for example, a presentation).
- How much content is recycled from other entries (sometimes we are able to reuse content to enter other awards or categories).
Once we’ve provided a quote and if you’re happy, as long as the scope stays the same, we won’t charge more. There are no hidden extras and no surprise invoices; the only additional thing we would charge for are external expenses which are charged at cost. These charges are outlined here.
To enquire about pricing for a potential awards project, please get in touch.
How much notice do you need?
Do you help people get Personal honours & Queen's honours?
Isn’t it just the big companies that win awards?
Will you be honest about our chances of winning?
- It is simply too early to really see the impact of an initiative – enough to impress the judges. We often advise companies to wait and try again next year.
- There is a condition of entry in the small print that is not met (for example, if the end date of a project has to be within a specified timeframe).
- The evidence of achievement is simply impossible to find, no matter how hard we search.
- The evidence, when uncovered, actually proves that the programme was not outstanding after all.
N.B. If during the process of writing the entry it is discovered that there is a strong case for pulling out of the process, we reserve the right to charge for time already invested. We believe it is better to be honest in the long run to save further time, money and possibly disappointment.